Three Steps to Grow your LinkedIn Page for your Business

Thu, 24 Aug 2023 17:48:04 GMT

How to grow your LinkedIn page organically

Now that you’ve successfully created a LinkedIn page for your business, how do you effectively grow your page and attract a larger following?

Having a strong presence on LinkedIn can significantly benefit your business by increasing brand visibility, attracting potential customers, and establishing industry credibility.

Here are three ways to start increasing the number of followers for your LinkedIn business page.

Invite your personal connections

Your existing network is the best place to start to grow your LinkedIn business page. Your network already knows you whether it is personally, from a previous job, or they may already be a customer. They generally want to know what you have to say and want you to succeed. LinkedIn has a simple tool that lets you invite your personal connections to like your business page. This is the best way to quickly grow the number of followers for your page.

Agency 13 used this tactic to grow our page to over 100 followers before posting any content.

TIP: Only invite your connections that may be interested in your business. Having quality over quantity is important. While it is tempting to invite everyone you know to boost the number of followers, this can hurt your business page as the algorithms generally reward high engagement posts/pages.

Step 1: From your LinkedIn homepage or profile > Click the link to your page.

On mobile, open up your LinkedIn app > Click your profile picture to bring up the menu > Click your page name under manage pages.

Step 2: From your LinkedIn page > Click Invite Connections in the Grow your followers box.

On mobile, it should display the Invite Connections box toward the top of your business page. Click Invite more connections.

Step 3: Once you click Invite Connections, a pop-up box will appear with a list of your personal connections on LinkedIn. You can scroll down the list and check the box for everyone to invite to your page. If there is someone specific, you can search by name. Select all the connections you want to invite then click Invite.

On mobile, once you select at least one connection to invite, the Review Invites button appears at the bottom. Click that to review all your invited connections then make sure to click Invite to confirm.

NOTE: The names of your connections will appear next to their profile photos. We labeled them as Connection Name to protect the privacy of our personal network.

Post relevant content regularly (and share)

Regularly posting relevant content from your LinkedIn business page is essential for establishing your business as a valuable resource to your followers and potential customers. By providing informative content that educates and engages your audience, this will help increase visibility for your business, connect with potential clients, and grow your page followers.

TIP: In order to increase the visibility of your LinkedIn business page, we recommend posting content directly to your page, then sharing that post to your personal network.

Step 1: From your LinkedIn business page > Click in the field to Start a post.

Step 2: Enter the text for your post copy in the window that appears > Click Post.

TIP: People are visual learners. We recommend adding an image, video, or link to a website to your post. This will help catch the attention of your audience.

Step 3: After you have posted your content, go back to your LinkedIn business page > scroll to find the recent post > click Repost.

Repost - It shares the post as is to your personal network. This will display in other feeds as 'Your name reposted this'.

Repost with your thoughts - This lets you add some post text for additional context. It can be as simple as "Check out the latest article from my blog."

Ask and you may receive

While inviting your existing network and publishing content regularly are effective ways to initially grow your page following, don't forget to ask.

Here are some additional ways to share and ask others to follow your page:

Private message - Message your connections with a simple request to follow your page and provide a link. We recommend only messaging those who you are comfortable reaching out to or already have a good relationship with as you don't want to appear spammy.

Other social media platforms - Cross-marketing on other platforms is a great way to let your other followers know about your business. Share a link to your LinkedIn page to Facebook, Twitter/X, and others.

Include in your email footer - Even something as simple as having a LinkedIn icon in your email signature can help boost your page following.

Offline - No matter what type of business you have, don't miss out on opportunities for connecting with others offline. It could be a current or former customer, a friend, or someone that you do business with. Let others know that your business is on LinkedIn, and ask them to follow you.

When it comes to marketing your business, would you rather be lucky or good?

Tue, 25 Apr 2023 19:29:04 GMT

What is Luck?

Luck is often thought of as an outside force that brings us either good or bad outcomes, without any action or effort on our part. People who say "it's better to be lucky than good," are implying the primary factor for success is simply a matter of luck or chance. When it comes to your business, leaving your marketing up to luck can be ineffective and expensive.

We Would Rather be Good, Not Lucky

The reality is we can not depend on luck or chance to bring in new customers, build strong customer relationships, and grow our business. That's why it is important to be good at marketing - It's paramount to have a clear understanding of who your target customers are, what they need and want, and how to communicate with them effectively.

Great Marketi ng Isn't Lucky

Great marketing is strategic, consistent, and focused on achieving measurable results. Businesses need to know how to use marketing channels such as their website, social media, email marketing, SEO, and content marketing to attract, engage, and convert your ideal customers. You need to have a plan, set goals, and track your progress to optimize your marketing efforts over time.

How Agency 13 Can Help Make Your Marketing Great

At (Agency Name), we know that great marketing is not based on luck, but rather on a combination of expertise, creativity, and hard work. We understand the challenges that small business owners face, and we are committed to helping our clients develop and execute marketing strategies that drive leads, sales, and business growth.

Agency 13 offers a range of services, including:

Web design: We
Marketing strategy development: We'll work with you to identify your target audience, define your unique value proposition, and develop a comprehensive marketing plan that is tailored to your business goals.
Social media management: We'll help you build a strong, engaged social media presence that drives traffic and conversions for your business.
Email marketing: Our experts will help you create and execute effective email marketing campaigns that deliver real results.
SEO: We'll implement proven strategies to improve your website's search engine rankings, attract more organic traffic, and increase conversions.

With our help, you can be sure that your marketing efforts aren't left up to chance. You'll have a network of experienced marketing experts on your side, working with you to help grow your business and achieve your goals.

In conclusion, when it comes to marketing your small business, there is simply no place for luck. It is your skills, expertise, and knowledge that will drive your marketing success. With the right strategy, execution, and tools, you can create marketing campaigns that truly resonate with your target audience and help you achieve your business goals.

If you are ready to take your marketing to the next level, contact Agency 13 today to tell us more about your business and setup a free initial consultation.

If you still aren't ready to make your marketing great, good luck!

Better than Luck